Merchandising Handbook (Professional Edition)

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Merchandising
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.

In retail commerce, visual display merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.